This ever-increasing speed of change significantly impacts customer behavior. Namely, our attention spans have become shorter, and we are growing increasingly impatient.
Designing for someone who just glances over our app while multitasking is a different piece of cake than designing for a conscious user.
The B.I.A.S. framework is a method of optimizing a product for fast-thinking contexts by using behavioral design principles. It splits system 1 thinking into four separate phases: block, interpret, act, and store.
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