If your team thinks they know exactly what to design, say it back to them

The article emphasizes the complexity of communication in web design, particularly when working with Subject Matter Experts or CEOs who have strong visions. It highlights the importance of looping for understanding, as the lack of context often leads to misinterpretations of product requirements. The author points out that communication isn't solely logical; emotional connections play a crucial role in ensuring that team members feel heard and understood. By recognizing this emotional layer, designers can avoid frustration and create outcomes that better align with the product vision.

If your team has a clear idea of what they want, there’s often an additional element to conversations that you might not realize.

Delivering designs that aren’t what they’re looking for tends to be extra frustrating because the conversation isn’t entirely logical.

Read at Medium