In 2019, DuoLingo enhanced its onboarding experience by implementing a single question about daily practice time, which notably doubled user retention. This change didn't require tracking or reminders, demonstrating that effective gamification is rooted in understanding user motivation. The question made the commitment feel manageable and allowed users to set personal goals. The article highlights that successful gamification should address specific engagement challenges and suggests a strategic approach, focusing on one issue at a time to enhance user experience.
The addition of a simple question about daily practice time during onboarding doubled DuoLingo’s user retention, showcasing the power of understanding user psychology.
DuoLingo’s magic minute selector utilized key psychological principles, making the commitment manageable, fostering ownership, and encouraging users to visualize their app usage.
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