The article emphasizes the challenge of selling design to management, highlighting that effective communication is key. It suggests understanding business objectives and KPIs to align design goals with what management values, thereby demonstrating the design's contribution to revenue and user retention. Additionally, the importance of storytelling is stressed; presenting designs through a narrative format enhances engagement and better illustrates the problem being solved and the related business opportunities. By addressing potential risks and metrics, designers can make a stronger case for their work.
Understanding management's business priorities is crucial; designs must align with objectives like revenue growth or user retention to demonstrate value in terms that resonate.
Storytelling significantly enhances the presentation of design. Presenting a design wrapped in a narrative keeps the audience engaged and highlights its impact.
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