Herbert A. Simon introduced satisficing as the satisfactory choice users opt for instead of the best option, valuing efficiency over perfection.
Satisficing is driven by bounded rationality, where individuals make good enough choices based on constraints like time and cognitive load.
In UI/UX design, satisficing explains user's e-commerce shopping behaviors where they prioritize a satisfactory product option over exhaustive comparisons.
When shopping for a kitchen blender, users often settle for options within their budget that meet their basic requirements rather than seeking the best product.
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