fromPractical Ecommerce
2 weeks agoThe Psychology of AI SERPs and Shopping
In March 2025, 900 U.S. adults shared their browsing behavior with the Pew Research Center. Roughly 58% of those adults encountered an AI Overview when searching on Google. Only 8% then clicked a traditional listing. Conversely, 42% of Google searchers received no AI Overview; 15% then clicked on a listing. The immediate impact - 8% vs. 15% - is material and measurable. According to eMarketer, zero-click searches have reduced traffic to many websites by 25% or more.
Artificial intelligence