Customer obsession is a mindset where every decision made within the company revolves around enhancing the customer experience, going beyond merely meeting customer needs.
Immersing yourself deeply in your customers' world allows for delivering solutions they didn't even know they needed, transforming them into enthusiastic promoters of your product.
Customer obsession creates organic growth by ensuring every interaction adds value and centers around the customer's desires and pain points, driving both innovation and loyalty.
While focusing on customer obsession is vital for product success, business metrics remain important to evaluate the effectiveness of this strategy and adjust accordingly.
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