Cognitive ease refers to the mental effort a person expends while processing information. It affects perceptions and influences actions, making intuition vital in decision-making.
Understanding cognitive ease helps marketers improve customer experience. By lightening cognitive loads, they can foster intuitive interactions, making it easier for customers to make decisions.
Good design promotes cognitive ease by minimizing mental effort needed for tasks. This not only benefits the user experience but aligns with how our brains naturally operate.
Cognitive biases arise from cognitive ease, as people's tendency to not challenge their beliefs can inform marketing strategies. Catering to this can improve business outcomes.
Collection
[
|
...
]