Product-led growth (PLG) leverages the product to enhance business success and user growth, concentrating on simplifying user acquisition, activation, engagement, and referral.
PLG centralizes on reducing time to value and enhancing the user experience with various a-ha moments to continuously boost value proposition and user engagement.
The core of PLG lies in creating a self-sustaining growth engine by consistently enhancing value creation, leading to referrals and natural expansion, with five main objectives as its framework.
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