Driving Business Success with Effective User Experience Metrics
Briefly

According to a McKinsey survey, over 40% of companies do not talk to their end users during the development of the product, while just over 50% have no objective method for evaluating or setting goals for their design teams' output.Although some companies have design teams and conduct user research, they often lack concrete measures to assess their user experiences.
Read at Medium
[
add
]
[
|
|
]