Analytics are leaving out user intent: UX benchmarking can help
Briefly

tl;dr -With log-based analytics alone, we can't see users that want to start a task but cannot find it.This leads us to overcount success rates.With behavioral UX benchmarking, we understand a user's intent so we know how many users fail to start a task flow due to pre-flow usability errors.This navigation data is crucial to creating a usable product.
Read at Medium
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