AI is the ultimate design assistant, but it has one fatal flaw.
Briefly

AI is the ultimate design assistant, but it has one fatal flaw.
"The conversation around AI in the design world has reached a fever pitch. With tools like Midjourney, Galileo AI, and Figma's Jambot, it's easy to feel a mix of awe and anxiety. We're witnessing a paradigm shift where stunning interfaces, endless design variations, and even functional code can be generated from a simple text prompt. The promise is one of unparalleled efficiency, allowing us to explore, iterate, and produce at a scale we could only dream of a few years ago."
"AI has become the ultimate design assistant. It's a tireless, data-driven partner that never needs a coffee break. But in our rush to embrace this new-found speed, we risk overlooking AI's one fatal flaw: it has no lived experience. This isn't a trivial gap; it's a chasm. In fact, a recent PwC report found that nearly 60% of consumers feel businesses have lost touch with the human element of customer experience."
AI design tools produce stunning interfaces, numerous variations, and functional code from text prompts, greatly increasing exploration and production speed. The efficiency gains enable rapid iteration and large-scale output. AI functions as a tireless, data-driven design assistant without human fatigue. AI lacks lived experience, creating a substantial empathy gap between designs and users. A PwC report found nearly 60% of consumers believe businesses have lost touch with the human element of customer experience. Automation of workflows risks further eroding human connection. Empathy must remain the central, irreplaceable foundation guiding design decisions despite technological capabilities.
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