68% of U.S. executives acknowledge their companies have practiced greenwashing, misleading consumers regarding actual environmental benefits. This practice undermines genuine sustainability efforts in business.
The architecture and construction sector contributes 37% of global emissions, yet 95% of building products lack disclosures, resulting in hazardous materials usage and more significant environmental harm.
Designers in the construction industry hold significant power, with specification power 140 times that of average consumers, emphasizing the critical role they play in sustainable decision-making.
Identifying greenwashing practices requires vigilance, particularly spotting claims of hidden trade-offs, lacking proof, and exaggerations that mislead consumers on true sustainability.
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