5 Key Lessons from a Sleep Tech CEO on Brand Building | Entrepreneur
Briefly

"I would literally be in tears reading these stories. From then on, I knew my purpose was to help people by doing good and creating beautiful products that improve lives." - Tim Rosa reflecting on his experience at Fitbit and the emotional connection he formed with customers.
"The most important thing is to be absolutely obsessed with understanding your customer... You can use that as a guide to help inform your decisions." - Tim Rosa on his customer-centric approach at Somnee.
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