White House Communications Director Steven Cheung employs an aggressive strategy against political opponents, utilizing social media to mock and deride them, displaying a new tone for his role. Known for his history in combat sports communication, Cheung adopts a combative yet humorous approach in his messaging. He has garnered attention for suggesting that watching certain media personalities is akin to watching a donkey solve a Rubix Cube. Standing in stark contrast to traditional communications, Cheung's style reflects a broader shift toward more direct and playful political discourse.
"The camera can't stabilize because the watermelon head is wobbling precariously on a pencil neck," he wrote on March 13, above a video of Representative Adam Schiff.
Observers have noted that, standing next to Donald Trump, Cheung looks a bit like Oddjob, the archvillain's silent but menacing sidekick in the 1964 James Bond film, Goldfinger.
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