A new study reveals that soaring egg prices have led about a third of American consumers to stop buying eggs, as they find them increasingly unaffordable. Currently, the average price for a dozen eggs is approximately $5.18, up from $1.49 in 2018. 61% of Americans report eating fewer eggs and nearly half have adjusted their cooking habits due to higher prices, which are largely attributed to a bird flu outbreak. Panic buying has also been observed, with many consumers feeling the pinch of this staple food item.
According to research from Clarify Capital, 34% of Americans have stopped purchasing eggs as prices for the breakfast staple are becoming less affordable.
The report compared the average price of eggs across all US states, observing a significant jump in 2018, when the average was $1.49. In 2025, that figure is sitting at about $5.18.
The study found that nearly 95% of Americans have noticed the significant rise in egg prices, with shoppers reporting their perceived average as $7 a dozen.
The rising costs of eggs are largely due to the current spread of bird flu in the US. According to the study, 67% of Americans blame the higher egg prices on the bird flu.
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