US Open's dating show proves a double fault in search for new fans
Briefly

On the first day of the US Open, several dramatic matches produced comebacks, unusual errors, and crowd excitement. The US Open released the first episode of a dating video series, Game, Set, Matchmaker, on its YouTube channel featuring host Ilana Sedaka on a blind date with Ronnie, a lacrosse coach. The date focused on smiles, music tastes, and shared love of Drake, with little tennis conversation despite filming on-site. A United States Tennis Association spokesperson said the series aims to reach a new audience at the intersection of tennis, pop culture, and entertainment. The first two episodes contain sparse tennis content beyond background visuals.
On the first day of this year's US Open, Alexandra Eala came back from 5-1 down in the third set to upset Clara Tauson in front of a rapturous crowd, Novak Djokovic rope-a-doped a fresher opponent barely half his age, Rebeka Masarova hit an overhead smash into the only racket-sized area inside the lines that would ensure she lost the point, and Daniil Medvedev all but incited a riot in the stands of Louis Armstrong Stadium while down match point.
Amidst the overstimulating slate of matches, the US Open quietly published the first episode of the dating video series Game, Set, Matchmaker on their official YouTube channel. In it, host Ilana Sedaka, a figure skater and influencer, had a blind date with Ronnie, a lacrosse coach. They exchanged bright smiles and music tastes. They bonded over their love of Drake what were the odds?
Read at www.theguardian.com
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