The article reflects on the non-linear career path of a media professional who has navigated different roles in journalism, marketing, and communications. It emphasizes the necessity of effective storytelling, particularly in facing widespread misinformation. The text highlights how personalities like Trump deploy government resources against opponents and discusses the adaptation strategies of journalists like Bouie and Vanek Smith, who successfully tailor their narratives to engage with diverse platforms like TikTok and traditional media, thus demonstrating the importance of platform-specific storytelling.
One thing I learned from marketing is that it's never enough to tell a story once. The truth could use a bigger marketing team in today’s media landscape.
Trump has made it a priority to go after his political enemies, using powerful government agencies to retaliate against them for political opposition.
Bouie’s TikTok video presents a casual, intimate narrative style, resembling a conversation with a friend, which contrasts with the more formal written article.
Stacey Vanek Smith’s approach for Marketplace shows how adapting content for different platforms can effectively engage diverse audiences while delivering the same message.
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