The two games averaged over 24 million viewers, making them the most streamed N.F.L. games in history, according to Nielsen data. However, Beyonce's halftime show outperformed them all, drawing an audience of 27 million. This highlights not only the popularity of the games but also the significant draw of live performances, especially during major sports events.
Bela Bajaria, Netflix's chief content officer, called the day 'record-breaking,' reflecting the success of their deal with the NFL to stream these festive games, which included key playoff contenders.
The streaming records from Christmas Day show how Netflix is capturing the live sports audience, which marks a significant shift from traditional broadcast content, showcasing their expanding presence in sports entertainment.
The viewership numbers during the Christmas Day games are expected to rise once global statistics are released next week, indicating a growing interest in streaming high-profile sports events.
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