ABC News is transforming its podcast strategy towards the True Crime genre, capitalizing on the popularity of crime-related storytelling. Liz Alesse, VP of audio, emphasizes the audience's insatiable appetite for True Crime content. The network plans to leverage existing shows and expand initiatives like the 20/20 newsmagazine with new productions, including Deborah Roberts' 20/20: The After Show. Additionally, Brad Mielke will continue hosting Start Here while launching a weekend edition, strengthening the commitment to the genre and collaboration across departments.
True Crime resonates, and the audience just seems to have an appetite that knows no ends.
Because we're telling these stories and we're reporting out these stories as part of our mandate as a news organization, we have this archive.
We plan to lean into existing podcasts, as well as the 20/20 newsmagazine.
Mielke will continue with Start Here, while also expanding to a weekend edition called Start Here Weekend.
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