According to new data from creative effectiveness platform DAIVID, ads supporting Trump's Presidential bid have recently garnered more positive attention than those for Kamala Harris.
In July, the Harris campaign's ads elicited intense positive emotions from 47% of viewers, slightly ahead of Trump's 46%. However, by September, Trump's ads saw an increase to 54.4% positive emotions, whereas Harris' only slightly improved.
Both campaigns increased their ads' attention in September; however, Harris was overtaken by Trump, whose ads saw a 5.9% increase in attention, compared to Harris' 2.6%.
For overall effectiveness, DAIVID's Creative Effectiveness Score showed Republicans improving from a score of 5.7 in July to 5.9 in September, while the Democrats' score remained unchanged.
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