The Harris campaign's innovative social media strategy, particularly through its @KamalaHQ account, engaged Gen Z and younger millennials using trending memes and informal tones.
By adapting to social media trends, the @KamalaHQ platform was instrumental in connecting authentically with millions of young potential voters during a critical election cycle.
The campaign focused on creating relatable, shareable content that resonated with younger audiences, breaking away from traditional political messaging that's often seen as too polished or formal.
Using platforms like TikTok, the Harris team embraced playful and contemporary interactions, allowing them to effectively capture the attention of 41 million eligible Gen Z voters.
#social-media-strategy #political-campaigns #gen-z-engagement #content-creation #innovative-marketing
Collection
[
|
...
]