Thom Elliot, the co-founder of Pizza Pilgrims, noted, 'Thursday's are now commonly accepted as the new Fridays.' This change highlights shifting dining habits influenced by hybrid work.
In his discussion on dining trends, Elliot mentioned, 'We've definitely seen a change in the make-up of that week.' This indicates how working from home reshapes restaurant traffic and consumer behavior.
Elliot speculated that the rise in Sunday dining is because 'I don't have to go to the office on Monday morning, so if I'm a little slower out of the gates, that's probably okay.'
Despite challenges on Fridays, Pizza Pilgrims reported a significant rise in Saturday sales, with Pre-tax profits soaring to 700,000 in the year to June 2023.
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