McDonald's faces challenges in the UK and France as sales drop consecutively, while the US market sees a slight increase driven by strategic marketing efforts.
Sales at McDonald's in the US are showing positive growth attributed to effective value and marketing campaigns, contrasting with declines in international markets.
Despite an increase in US sales, McDonald's reported a 1.5% decline in global comparable sales, driven largely by poor performance in UK and French markets.
The company is experiencing its operational struggles following an E. coli outbreak linked to its quarter pounder burgers, affecting public perception and demand.
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