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Despite rising supermarket prices, October saw a record high in shopping trips, with consumers increasing take-home sales significantly, indicating resilience in their spending habits amidst inflation.
With Halloween boosting sales, households are gearing up for Christmas early, as evidenced by increased purchases of festive items like Christmas cakes and mince pies, showcasing seasonal consumer behavior.
Kantar's analysis highlights that while supermarket prices have risen, the overall increase in shopping trips and sales reflects a strong underlying demand among consumers.
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