New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, and value-led purchases over traditional retail spending. By analysing year-to-date spending patterns alongside 'Golden Quarter' data from 2024, the research offers valuable insight into how people are likely to approach this year's peak festive shopping season.
Being proactive about buying mould prevention products in summer allows for better pricing and availability when the colder months arrive, ensuring readiness for winter issues.