The Ford logo, featuring a unique curlicue on the 'F', has been part of the brand's identity since the 1910s, surprising many who assume it's a recent embellishment. A recent TikTok challenge highlighted viewers' mixed perceptions of its authenticity, as the ornate design appears out of place in today's minimal branding landscape. Though Ford considered a modern logo redesign in 1966, they opted to maintain the classic script. The logo, inspired by founder Henry Ford's signature, serves as a reminder of the rich history and evolution of brand identity over the last century.
Ford's iconic script logo has featured a distinctive curlicue since the 1910s, challenging perceptions as many believe the version without it is correct.
Despite its age, the curlicue detail is often overlooked as logos trend toward minimalist designs, making Ford's classic flourish seem out of place today.
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