Kellogg's campaign, See You in the Morning, has initiated discussions about the relevance of logos versus typography in brand identity. By branding itself as the 'OG' breakfast, Kellogg's showcases confidence and connects with consumers, prioritizing a clean design that appeals to younger generations. As nostalgia challenges brands to change, the real risk lies in irrelevance. The article highlights that typography is essential in modern branding, with changing design preferences indicating a transformation in how brands communicate visually.
While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers.
Kellogg's isn't just selling its cereal; they're staking a claim on a cultural moment in time and flexing the strength of their relationship with consumers.
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