Starbucks is set to open its first 3D-printed coffee shop in Brownsville, Texas, on April 28. The 1,400-square-foot structure, costing around $1.2 million, was created using a massive 3D printer that layered concrete for the exterior. The shop will operate solely via drive-thru and mobile orders. This initiative is done in partnership with PERI 3D Construction, supporting Starbucks' strategy of re-evaluating its operations amid declining sales. New policies under CEO Brian Niccol include reducing the menu and implementing a strict dress code for baristas, indicating a significant shift in the company’s approach to retail.
Starbucks is venturing into the world of 3D printing, opening its first 3D-printed coffee shop in Brownsville, Texas, on April 28, with a cost of nearly $1.2 million.
The new store will exclusively serve drive-thru and mobile orders, a shift reflecting the ongoing changes in customer behavior and preferences in the coffee retail environment.
In collaboration with PERI 3D Construction, Starbucks is adopting advanced construction technology to enhance operational efficiencies and redefine its retail spaces.
The coffee chain's embrace of 3D printing is part of its broader strategy under CEO Brian Niccol, aimed at reversing declining sales and revitalizing its brand.
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