Costco's Kirkland brand is bigger than Nike-and it's about to get even bigger
Briefly

Costco's Kirkland Signature brand is celebrating its 30th anniversary and plays a pivotal role in the company's success, contributing about 25% of total sales. With $56 billion in sales, Kirkland surpasses major brands like Nike and Netflix in revenue. Initially launched as a response to rising prices of name-brand goods, Kirkland has evolved into a strong private label with its own identity. Its staple products, known for quality and affordability, are vital as consumers seek value in a challenging economic landscape.
The Kirkland Signature brand, marking its 30th anniversary, has become crucial for Costco, accounting for nearly a quarter of its total sales in a challenging economy.
Kirkland's revenue exceeded that of major brands like Nike and Netflix, showcasing its competitive edge in providing quality products at lower prices during tightening times.
Read at Fast Company
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