YouTube's CEO Neal Mohan recently declared that YouTube is the 'new television,' citing that viewership via TV screens surpassed mobile and desktop for the first time in the U.S. This evolution emphasizes YouTube's aim to become more advertiser-friendly. By overhauling its TV app and implementing stricter monetization policies, YouTube seeks to align itself with traditional television while ensuring that its creators and ad formats stand out to both viewers and advertisers, reflecting a significant transition in the streaming landscape.
As the 'new TV,' YouTube has achieved its longtime goal of being as advertiser friendly as possible.
YouTube has since calmed advertisers' nerves by adjusting its monetization policies, positioning its ad-friendly creators and TV-caliber content separately from other videos.
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