In return for being featured in the Vizio operating system, those services have to share their revenues - or their ad slots - with the manufacturer.
Smart TVs know what people are watching - even if they're watching old-fashioned cable TV or are using a third-party box from Apple or Roku.
Vizio proves that it's possible to fashion a multibillion-dollar media company out of little more than a connected screen with barely any branding.
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