#media-companies

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The Companies that Have Left X/Twitter in 2022, 2023 and 2024

Many brands are departing X due to rising hostility and concerns over misinformation.
High-profile media companies like NPR and The Guardian are among the notable exits from X.
#generative-ai

Litigate or License? News Publishers Battle With AI Over Content

Media companies face dilemma in responding to Big Tech's generative AI models.

Inside Dow Jones's AI governance strategy, with Ingrid Verschuren

Media companies must create governance systems to manage generative AI use, emphasizing core principles and responsible implementation.

As AI disrupts search, some publishers are building 1-on-1 reader relationships via text

Subtext's SMS marketing platform offers a direct audience engagement strategy for media companies amidst concerns of generative AI tools impacting web traffic.

Litigate or License? News Publishers Battle With AI Over Content

Media companies face dilemma in responding to Big Tech's generative AI models.

Inside Dow Jones's AI governance strategy, with Ingrid Verschuren

Media companies must create governance systems to manage generative AI use, emphasizing core principles and responsible implementation.

As AI disrupts search, some publishers are building 1-on-1 reader relationships via text

Subtext's SMS marketing platform offers a direct audience engagement strategy for media companies amidst concerns of generative AI tools impacting web traffic.
moregenerative-ai

The Browser Company launches Arc Search on Android | TechCrunch

The Browser Company launched Arc Search for Android in open beta to establish cross-platform availability, enhancing user experience with AI-powered search features.

Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market

Recovery trend in publishers' businesses is evident, with increases in digital advertising revenue and overall positive performance in various metrics.

Media cuts persist amid ad market slowdown, AI fears

Media companies face continued cuts despite a busy news cycle, signaling challenges in sustaining operations.
#openai

OpenAI Is Making Rapid-Fire Media Deals: Every News Publication on ChatGPT Now

OpenAI partners with The Atlantic and Vox Media for AI models and news articles collaboration.

Vox Media and The Atlantic sign content deals with OpenAI

OpenAI signs licensing agreements with more media companies to use content for AI training in ChatGPT.

OpenAI Is Making Rapid-Fire Media Deals: Every News Publication on ChatGPT Now

OpenAI partners with The Atlantic and Vox Media for AI models and news articles collaboration.

Vox Media and The Atlantic sign content deals with OpenAI

OpenAI signs licensing agreements with more media companies to use content for AI training in ChatGPT.
moreopenai

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

Media companies are increasingly striking AI licensing deals for content creation and consumer engagement.

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB's CEO

Focus on reaching multicultural audiences at IAB NewFronts.
#google

Faced with possibly paying for news, Google removes links to California news sites for some users

Google is removing California news websites from search results as a test to push back against a potential law requiring payment for linking to content.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google is testing the removal of California news websites from search results to oppose a bill requiring payment for linking to content.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google is removing California news sites from search results in response to proposed payment laws.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google tests removing California news sites from search results as a response to potential legislation requiring payment for news linking.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google removes California news websites from search results as a test to influence legislation on paying media companies for content.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google is removing California news websites from search results as a test to push back against a potential law requiring payment for linking to content.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google is testing the removal of California news websites from search results to oppose a bill requiring payment for linking to content.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google is removing California news sites from search results in response to proposed payment laws.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google tests removing California news sites from search results as a response to potential legislation requiring payment for news linking.

Faced with possibly paying for news, Google removes links to California news sites for some users

Google removes California news websites from search results as a test to influence legislation on paying media companies for content.
moregoogle

Media brands are leveraging content catalogs and driving ad revenue with linear channels

Linear television still holds significant audience demand despite the rise of streaming services.
Media companies are leveraging linear channels to drive engagement, extend watching time, and create new revenue streams.
#partnerships

"If it's good for the company now, work with them": The Atlantic CEO on signing a deal with OpenAI

Media companies should be cautious with AI deals and not compromise quality journalism for distribution and revenue.

Seedtag Appoints Marko Johns as UK Managing Director & International Head of Agency

Marko Johns appointed as Seedtag UK Managing Director and Head of Agency.
Experience and relationships key to Marko Johns' role in driving growth at Seedtag.

"If it's good for the company now, work with them": The Atlantic CEO on signing a deal with OpenAI

Media companies should be cautious with AI deals and not compromise quality journalism for distribution and revenue.

Seedtag Appoints Marko Johns as UK Managing Director & International Head of Agency

Marko Johns appointed as Seedtag UK Managing Director and Head of Agency.
Experience and relationships key to Marko Johns' role in driving growth at Seedtag.
morepartnerships

Media Briefing: Publishers' Q4 earnings paint a gloomy picture of 2023

Ad revenue may be on the rise but based on a new low set in 2023
Some publishers like BuzzFeed have shown significant revenue decreases in Q4 2023 compared to previous financial outlooks.
#advertising

The MFA Economy; Will Reddit Ever Not Be Reddit? | AdExchanger

Google Ad Exchange sold ads on 93% of the identified made-for-advertising sites, followed by OpenX at 56% and Magnite at 41%.
Magnite was the largest revenue channel for MFA spend, bringing in 27% of total ad spend, while Google contributed only 4% despite reaching more MFA sites.

Why Walmart spent $2.3 billion to buy Vizio

An income stream stretching far into the future is preferred on Wall Street over a single profit.
Vizio's approach involves manufacturers sharing revenues or ad slots with services featured in the operating system.

The MFA Economy; Will Reddit Ever Not Be Reddit? | AdExchanger

Google Ad Exchange sold ads on 93% of the identified made-for-advertising sites, followed by OpenX at 56% and Magnite at 41%.
Magnite was the largest revenue channel for MFA spend, bringing in 27% of total ad spend, while Google contributed only 4% despite reaching more MFA sites.

Why Walmart spent $2.3 billion to buy Vizio

An income stream stretching far into the future is preferred on Wall Street over a single profit.
Vizio's approach involves manufacturers sharing revenues or ad slots with services featured in the operating system.
moreadvertising

Why media companies are pushing podcasts at SXSW 'Trojan-horse style'

Media companies prioritize podcasts at SXSW for new advertisers.
Mixed opinions on the sales opportunity for podcasters at SXSW.

U.K. publishers and the ICO still grapple with offering a 'reject all' cookies option amid revenue concerns

The ICO has warned top publishers in the UK that their cookie consent pop-ups do not meet privacy regulations.
Adding a 'reject all' option to the pop-ups could have significant financial consequences for media companies.

Media owners in the crosshairs as Trump craves retribution

Media companies may face investigations from the Republican nominee for president in 2024 if statements they make are disliked by his voters.
Media owners will face scrutiny from both Trump's camp and pro-democratic forces and may need to think about how they will stand up to a potential autocratic leader.

As AI encroaches on journalism, I'm concernedbut not panicky

Media companies have been overly optimistic about the capabilities of AI in content creation and have faced humiliation when attempts to scale up content without human input failed.
The author expresses concern about the potential impact of AI on the future of journalism and hopes that the industry will continue to value human craftsmanship.

Amazon buys parts of MX Player assets to boost India presence

Amazon acquired parts of Indian video service MX Player to expand reach and brand visibility.

LinkedIn's publisher revenue share program is entering its next phase

LinkedIn's Wire Program enables media companies to sell short pre-roll ads, with initial participants seeing ad revenue during the test phase.

Media Briefing: 2024 publishers' guide to selling at Cannes

Media companies are sending more sales teams to Cannes for face-to-face time with clients, making it a lucrative selling moment of the year.

Grab Them. Then Stump Them.

Games are increasingly used by media and tech companies to attract and retain subscribers amid declining traffic and competition from other digital entertainment platforms.
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