A Pew survey indicates that 47% of American adults under 30 share passwords for streaming services from users outside their household. This usage is significantly lower among older age groups, with 26% of those aged 30-49 and 15% over 50 reporting similar behavior. Netflix spearheaded crackdown efforts on password sharing, leading to substantial subscriber growth. Other media companies like Disney and Warner Bros. Discovery are following suit, cautiously encouraging paid subscriptions. There remains significant potential for further enforcement, especially among the younger demographic, who may favor cheaper ad-supported plans.
Just under half of American adults younger than 30 are borrowing a streaming service log-in from someone living outside of their house, a new survey from Pew Research Center shows.
Pew's survey suggests there's still much more room for streamers to crack down.
Media giants like Disney and Warner Bros. Discovery followed in Netflix's footsteps... nudging moochers into paying has paid off by jumpstarting streaming subscriber growth.
Password sharing is less rampant among older generations. Only 26% of 30- to 49-year-olds say they freeload for streamers.
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