Elon Musk approached a small circle of friends and acquaintances with little to no experience running a social media company to decide the optimal price of Twitter Blue before he landed on $8 a month - an amount he believed people usually paid for a cup of Starbucks.
Sacks argued that the cost of Twitter Blue should be increased from $4.99 to $20 a month. 'Chanel could make a fortune selling a $99 bag, but it would be a one-time move,' Sacks wrote in an email viewed by the Times.
Calacanis, a friend of Musk's, suggested $99 a year. He thought the double-digit price tag would lure more users than if Twitter charged $100 a year.
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