Starbucks' new CEO Brian Niccol initially thrilled investors, but with only a 2% stock rise and numerous challenges, reality set in quite soon.
With a potential pay of $100 million in his first year, Niccol's lavish compensation contrasts sharply with baristas earning base pay as low as $15 an hour.
Starbucks faces significant hurdles, such as a 3% drop in global same-store sales and a staggering 14% decrease in China, which severely impacts revenue.
Local competition from Luckin Coffee, with more than 20,000 locations in China, adds to Starbucks' struggles, especially as they seek to grow aggressively in that market.
Collection
[
|
...
]