"This acquisition opens a significant channel for Walmart to enhance its advertising capabilities and deliver targeted ads directly to consumers through Vizio's extensive platform. Vizio's SmartCast, now supporting a vast library of free content, positions Walmart to further engage its customer base in meaningful ways that align with their viewing habits and preferences."
"Seth Dallaire remarked that Vizio's strong shift to a profitable advertising model complements Walmart's growth strategy, emphasizing their commitment to investing in media solutions that resonate well with customers and their shopping behaviors."
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