Why is Nike's stock price down? NKE shares plunge after gloomy sales warning
Briefly

Nike's Q4 2024 revenue of $12.6 billion fell short of expectations, leading to a 14% stock drop.
Nike's stock plummeted as the company projected a 10% sales decline in Q1 of fiscal 2025, contrasting with analysts' estimates of a smaller decrease.
Read at Fast Company
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