By leveraging location and destination data, Uber can deliver highly personalised ads tailored to each user's journey, significantly enhancing the relevance and effectiveness of the advertisements.
"The beauty of the platform is, from the advertiser's perspective, you are the only advertiser in that experience," said Paul Wright, Head of Advertising UK and Ireland at Uber.
"It's a clear stand out, which in a very cluttered world, if you scroll through social media, whenever there's lots of things to distract you, [on the app] you haven't got much to distract you apart from the ads."
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