Uber Advertising's revenue run rate has surpassed $1 billion this year, exceeding its $650 million goal from last year.
Uber's growth in advertising is credited to its global scale and strong identifiable audience, appealing to brands for multimarket campaigns.
Uber's expansion into advertising includes in-app Journey Ads, partnerships with key platforms like Google and The Trade Desk, and deals for ad placements inside rideshare vehicles.
Media buyers highlight the momentum of Uber Eats among consumer packaged goods brands, with plans to reassess Uber's ad platform due to ongoing investments.
Collection
[
|
...
]