Like Twitter, it offers a social feed of posts with 280-character limits.
But the key selling point, according to Oh, is its focus on safety.
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Something that we've heard a lot from people who are moving over from Twitter, either partially or fully, is that it is just for them a nicer experience overall, said Jae Kaplan, co-founder of Anti Software Software club, the group that develops Cohost, a text-based social media feed similar to Twitter.
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Replacing Twitter, with its robust network of journalists, politicians and entertainers and sizable audience of users obsessed with real-time news, may be a challenge.
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By all accounts, there is no platform right now that is able to take on the function of Twitter, and nothing is really prepared for it, said Karen North, a clinical professor at the USC Annenberg School for Communication and Journalism.
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