Read at The Verge
Apple's Vision Pro headset, while technically impressive, has limitations in terms of its capabilities and available content. Despite being a device built around interactive 3D computing, it lacks access to native apps for streaming services like Netflix and YouTube. Additionally, there is a lack of fitness content, despite Apple's focus on it elsewhere. These limitations may be due to Apple's platform control and consolidation strategy, which has strained its relationships with potential partners like Google (YouTube's owner) and Epic (creator of Unreal Engine and Infinity Blade series).
Apple is trying to create the computer of the future, but it's doing so under the tech company mindset of the present: one obsessed with consolidation, closed ecosystems, and treating platforms as a zero-sum game.
Apple's platform control and consolidation strategy has resulted in tensions with potential partners. Google, as a direct rival, has its own plans for virtual and augmented reality. Netflix has had conflicts with Apple over in-app purchase fees, and Epic has been involved in an antitrust case with Apple since 2020. These tensions and conflicts have likely contributed to the lack of certain content and partnerships on the Vision Pro.
Tech companies' appetite for platform control and vertical consolidation has turned the relationship with nearly any potential partner into a tense frenemy-ship.
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