The Next E-Commerce Battlefield Will Be Price, Not Convenience
Briefly

from The Business of Fashion2 months ago
Amazon's recent introduction of Haul is a direct response to its competitors Temu and Shein, catering to young consumers with affordable products under $20.
The Business of Fashionhttps://www.businessoffashion.com/briefings/technology/the-next-e-commerce-battlefield-will-be-price-not-convenience/
The design of Haul is tailored to attract younger shoppers, incorporating social media trends with emojis and references to popular 'haul' videos.
The Business of Fashionhttps://www.businessoffashion.com/briefings/technology/the-next-e-commerce-battlefield-will-be-price-not-convenience/
While Haul adopts a low-cost model similar to Temu and Shein, it compromises Amazon's established quick delivery promise by offering longer delivery times of one to two weeks.
The Business of Fashionhttps://www.businessoffashion.com/briefings/technology/the-next-e-commerce-battlefield-will-be-price-not-convenience/
Market analyst Juozas Kaziukenas pointed out the irony of Amazon's shift towards lower prices with slower shipping, contrasting its historical commitment to fast service.
The Business of Fashionhttps://www.businessoffashion.com/briefings/technology/the-next-e-commerce-battlefield-will-be-price-not-convenience/
Read at The Business of Fashion
#e-commerce #amazon #haul #temu #shein
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