Tesla's challenge lies in attracting buyers beyond its traditional fan base, dubbed "Tesla bros," who appreciate high-tech features. Non-Tesla-bro contingent seeks practicality akin to gas cars' experience.
Survey by JD Power reveals Tesla's popularity with loyal customers but struggles with newer buyers termed 'lackluster'. Legacy automakers' EV owners show more connection with their cars than Tesla owners.
Tesla's U.S. EV market share dipped below 50% for the first time in Q2 of 2024, indicating a challenge in retaining sales amidst increasing competition and shifting buyer preferences.
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