Streaming hit multiple new viewership records in July, Nielsen reports
Briefly

from Engadget6 months ago
In July, streaming accounted for 41.4% of all TV viewing, marking the highest share in The Gauge's history, surpassing broadcast and cable TV.
Engadgethttps://www.engadget.com/entertainment/streaming/streaming-hit-multiple-new-viewership-records-in-july-nielsen-reports-191529705.html
YouTube reached a milestone of 10% of monthly TV usage, the first time a single streaming service achieved a double-digit share.
Engadgethttps://www.engadget.com/entertainment/streaming/streaming-hit-multiple-new-viewership-records-in-july-nielsen-reports-191529705.html
Ten titles on streaming platforms surpassed 1 billion minutes of viewership in July, demonstrating the expansive reach and popularity of streaming content.
Engadgethttps://www.engadget.com/entertainment/streaming/streaming-hit-multiple-new-viewership-records-in-july-nielsen-reports-191529705.html
Nielsen's report illustrates that streaming has significantly expanded its presence on TV screens, effectively challenging traditional broadcast and cable options.
Engadgethttps://www.engadget.com/entertainment/streaming/streaming-hit-multiple-new-viewership-records-in-july-nielsen-reports-191529705.html
Read at Engadget
#streaming #nielsen #youtube #tv-viewing #industry-trends
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