The Massachusetts Department of Conservation and Recreation has combined humor with horror movie-style elements in a PSA to warn drivers against low-clearance roads, specifically targeting oversized moving trucks.
The new PSA uses jump scares and horror film tropes in promoting safe driving practices on low-clearance roads, effectively engaging audiences with lighthearted yet cautionary content.
DCR Digital Strategist Ryan Hutton emphasized that playful, humorous content has dramatically increased online engagement, showcasing a shift towards more relatable and entertaining messaging.
By creatively reminding drivers to avoid Storrow Drive, the DCR aims to turn an otherwise routine safety reminder into an engaging narrative, appealing especially to college students.
Collection
[
|
...
]