Apple is rethinking its movie strategy, moving away from big-budget films due to box office struggles, shifting focus to lower-budget movies that maintain awards eligibility.
Apple has canceled the wide theatrical release of several films, opting instead for limited releases that aim for awards rather than box office success.
The company plans to produce a dozen films a year at a lower budget, with only one major film, F1, earmarked for wide distribution.
This shift in strategy reflects a broader trend among streaming services like Netflix and Amazon, which are also adapting their film production approaches.
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