When asked how the platform would grow ad revenue, Reddit COO Jen Wong said it's important that advertisers 'find the outcomes they want at the volumes and price they want.' She also pointed to driving more value per ad... putting ads in places on Reddit where there aren't ads currently: 'There are still many places on Reddit without ads today.... That's an opportunity.'
Wong said that in places where Reddit does show ads currently, the ad load is 'light' compared to about half of its rivals. One of the places where Redditors may see more ads is within comments, which Wong noted that Reddit is currently testing. This ad capability is only 'experimental,' Wong emphasized.
Reddit executives discussed plans for making more money from the platform, including showing ads in more places and possibly putting some content behind a paywall. Reddit shared its Q2 2024 earnings report, with a $10.1 million loss, down from Q2 2023's $41.1 million loss. Ad revenue grew 41% YoY to $253.1 million, 90% of total revenue.
When asked how the platform would grow ad revenue, Reddit COO Jen Wong said it's important that advertisers 'find the outcomes they want at the volumes and price they want.' She also pointed to driving more value per ad... putting ads in places on Reddit where there aren't ads currently: 'There are still many places on Reddit without ads today.... That's an opportunity.'
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