More than 43% of Reddit's logged-in users are millennials, making it the most saturated social platform for this generation compared to Gen Z or others.
Reddit's text-based forum style resonates with millennials who are used to reading and typing, while Gen Z favors visual and video-oriented platforms.
The type of content popular on Reddit—like parenting advice and home improvement—aligns with the interests of millennials in their 30s and 40s.
Only 35.6% of millennials are regular users of Reddit, indicating that while it has a strong millennial presence, it lags behind platforms like YouTube.
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