"A big theme is that it does sort of guide you towards the content itself, instead of trying to represent an answer on its own," says VP of Product Serkan Piantino. This reflects Reddit's intent to enhance user engagement rather than replace the organic discussions within its threads.
"Reddit Answers provides summaries of conversations and posts in a conversational interface, aiming to directly provide relevant results for queries usually searched on Google. This move is part of Reddit's strategy to leverage its unique content.
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